Instagram has over 300 million active users. Are you one of those? Do you find yourself spending a lot of time on Instagram? If so, do you want to find a way to make that time productive and learn how to monetize your activity on Instagram? Well, if so, you’ve come to the right place. We’ve prepared a comprehensive list of 25 ways you can monetize your Instagram activity.
1. Build a Solid Following
The key to being successful on Instagram is a large number of followers. The more followers you have, the more you’re seen and heard. There are numerous ways to increase your Instagram following. These include using the right hashtags, having an effective bio and an attractive feed and being consistent. So before even thinking of making money off of Instagram, increase your following.
2. Have Clear Goals for Your Account
You need to define your niche and audience so that you know the kind of content you need to generate. Having a specific account is a good idea because that way, you can focus and specialize instead of dilly-dallying.
3. Set up a Business Profile
This is a very useful way of supervising your content as you get access to Instagram insights, the option of adding a contact button, the opportunity of creating ads, the ability to add links in your Instagram stories and a way of displaying your industry. So perhaps the best way of making sure you make money is by informing your followers that you’re a business.
4. Organize Contests or Events
Once you’ve built up a following, it’s time to really put in some effort into your profile. Contests are useful in two ways. First, contests encourage people to follow you and engage with your profile. Once your following grows, you’re able to reach a larger number of people. Second, contests allow you to sell products. You can offer winners discounts on some products and once the product enters the market in this way, you can end up getting other customers as well.
5. Use an App
In this modern world, there’s actually an app for everything. The number of tools available for helping you boost your Instagram marketing is fascinating. So why not make use of one of these tools? Two examples would be Iconosquare and Instaquote. The former provides Instagram users with statistics about their profile and activity and the latter helps with sharing of inspiring quotes of the day that help you keep your followers engaged.
6. Be Creative
The best way to attract people to your profile is by being creative. Your product or service may be great, but if you don’t know how to sell it than it’s pointless because your followers will lose interest and move to another brand or artist.
7. Post Quality Pictures
Let’s face it — this platform has a lot of competition, regardless of the niche or industry you choose. The best way to stand out is by being more appealing than your competitor. And what better way to attract people than through good quality and aesthetically pleasing pictures? So be consistent with your content and post quality pictures so that your audience doesn’t get bored or disappointed with your feed.
8. Advertise Your Products and Services
This type of income is normally used by designers, photographers, and other artists. If you already have a large following on your Instagram account, it gives you an opportunity to place ads for a specific price on your posts. For this to work, your Instagram profile needs to be promoted, live and visited daily by active subscribers. Promoting your own work on Instagram is better than hiring a third party who will simply cost you money. It also helps you deepen your professional knowledge, attract more followers, and expand your horizon, as you receive constructive criticism and useful recommendations.
9. Profit Using Likes, Subscriptions, and PR
Apart from promoting yourself, you can also promote other business profiles. To do this, however, you should know all the methods of promotion. Get special training and work on improving your skills regularly. There are also certain services that allow account holders to earn through likes, promotions and subscriptions. Learn how to advertise through Instagram and earn income this way!
10. Become a Social Media Marketer
Let’s say you don’t have your own products to sell, you can always sell other people’s products and services. A Social Media Marketing (SMM) specialist is an individual trusted by an organization to monitor, contribute to, filter and otherwise guide the social media presence of a particular product, brand, company or individual. This is someone who gets paid to promote brands and services on social media. Instagram offers a range of marketing tools in order to analyze your target audience and create efficient marketing campaigns. Make use of one of these and start making money this way.
11. Make Use of Hashtags
One of the most alluring features of Instagram is its hashtags. If you follow the right hashtags and use the right ones, you’re bound to attract enough followers and get your product or service noticed. The more you’re noticed in the market, the more you’ll sell!
12. Use Links Wisely
In your captions, always include links to direct your audience to the page where you want them to go to buy some product or service. You can also include links in your Instagram bio about upcoming content so that it immediately catches people’s attention. Linking your other social media accounts like Facebook and YouTube is a good idea because it’ll show people that you’re dedicated and give them more information on your product or service.
13. Become a Content Creator
You could actually sell the service of creating content for others as well. So many social media managers need content creators and they’re willing to pay for it. You can write good quality captions and come up with hashtags to get this service rolling.
14. Sponsored Posts
It’s not always about the number of followers you have, but the number of people who engage with and look forward to your content. A lot of brands are moving away from working with big influencers to smaller bloggers. Start by reaching out to brands in order to secure some collaboration. As you get noticed, brands will discover you and inform you about upcoming opportunities. Every company has its specific rules for sponsorship, so be sure to do your research and interact with them accordingly. It’s important to associate only with brands that fit your niche and aesthetic.
15. Sell Space
Another great way to earn money is by selling people the space you have on your Instagram profile. Say you already have a huge following; people will come to you to share their content. You can charge them for this service. Sell space on the captions of your images, sell tags and hashtags, and even sell image placement.
16. Collaborate with Influencers
So let’s say you’re on the other end of the spectrum and don’t have many followers. A great way to get noticed so that you can start monetizing your account is by collaborating with someone who already has a huge following and getting them to promote your profile and your work. This will generate traffic on your profile.
17. Engage with Your Followers
Another way of monetizing your account is by building a connection with your followers. This helps build trust and ensures your product or service is legitimate. There are multiple ways of doing this — from live streaming to posting stories. In your stories, include links through the “swipe up” option so that your audience can be redirected to another page where you talk about your service or product. You should also ask your followers what type of content they’d like to see.
18. Use the Video and IGTV Function
Another way to get noticed and maybe sell ads is through the video feature that Instagram has recently come up with! You can get really creative with this one and perhaps even market multiple products in one video clip. Also, if you want to showcase something bigger, you can always opt for the IGTV function, which allows you to share up to an hour of video content if you have a huge following.
19. Make Use of Drop Shipping
Drop shipping is a business model in which you can run a store without ever having an inventory. Once you make a sale, your supplier will ship the products from their warehouse directly to your customer and you won’t need to worry about packaging, storing or shipping any of your products. This is a great way to earn money through Instagram because you simply have to advertise, and Instagram is great for that.
20. Become a Brand Ambassador
This is just like being an influencer, but here you’re simply promoting a certain brand and getting paid to do it. You can do this by providing links to the account you’re promoting and keep your followers informed about new products or services offered by it. What easier way to make money than to promote others’ work?
21. Teach What You Know
This is a different and interesting way to make money. Help your followers by offering your niche skills in the form of courses, tutorials or downloadable guides. This could include teaching new languages, cooking recipes, photo editing or whatever you may be an expert in. The way to keep your audience interested is by creating videos or challenges.
22. Sell Your Photos
This is a very common way of earning from Instagram as Instagram is essentially a photo app. You can showcase your photography and end up making a business out of it. With this, you need to ensure your feed is constantly updated and appealing.
23. Include Customer Testimonials
A way of building trust and credibility is by providing proof that your customers have enjoyed the service or product in the past. You can do this through photos or simply with captions, but be sure to be thorough and build enough trust in your product/service to establish yourself as a credible brand and attract more customers.
24. Run Affiliate Marketing on Instagram
Affiliate marketing is probably your last resort. Through affiliate marketing, you get companies to advertise on your feed. Here you have complete control. Basically, it’s up to you to post the companies affiliate offers in a way that doesn’t stand out but is still attractive to people.
25. Sell Your Account
Maybe you’ve just had enough of Instagram. Well, that’s alright. You can actually sell your entire profile off and your hard work won’t go to waste because someone will be willing to manage your account. Some sites actually support this, so just head on over and make the sale.
So now that you know about the many ways in which your Instagram account is profitable, you might want to see which of the options mentioned above is right for you and head on over to start making money through Instagram. Just remember to do research on the rates of different services and stick to some basic rules of Instagram, which include being interesting, consistent, engaging and unique. A platform with so many users is bound to give you competition, so don’t become boring or irrelevant and remain patient with your profile. With time, you’re likely to be successful in making money through your activity on Instagram.